Carter was initially recruited in 2007 to represent Gaga by Vincent Herbert, who handled her A&R at Streamline Records, an imprint of Interscope, and continues to work with the singer today. "She was very specific about her vision, all of the music was there, and all she needed was someone to help her translate it to the rest of the world, which is where I came in," Carter said of that first meeting in an interview earlier this year.
An in-demand speaker on the tech and music industry conference circuit, Carter would often describe their relationship as a simple matter of balancing creative and business decisions: She makes 95 percent of the creative calls, while he handles five percent; he makes 95 percent of the business decisions, and she five.
Their strategy clearly worked seeing as, together, Gaga, Carter and Herbert launched an international phenomenon who has sold upward of 20 million albums worldwide.
Other artists on Carter's management roster include John Legend, Lindsey Stirling and Mindless Behavior. His Atom Factory Records recently signed a joint venture deal with Capitol Music Group.
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