Beyonce's new album has become the fastest-ever seller on iTunes with more than 800,000 downloads in its first three days.
The self-titled album, the US superstar's fifth, was released out of the blue on Friday and includes 14 songs, 17 videos, and collaborations with husband Jay Z, Drake and Frank Ocean.
An Apple spokeswoman said the iTunes Store sold 828,773 albums in three days.
Currently the offering is an iTunes exclusive with a retail price of $15.99 with 14 tracks, a release date for the physical CD has yet to be announced.
When she reached the 430,000 over the weekend she was already on the cusp of ranking near Taylor Swift's record breaking 1.2 million copies for Red in its first week.
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